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Agile methodologies emerged from the failure of traditional work methods when applied in the rapidly evolving and cut...

Knowing what to expect from a business and how it can evolve is crucial when starting a project. How much time and mo...

The headlines about massive layoffs in Big Tech began in the second half of 2022, and it seems that every week there ...

Did you know that Argentina is the Latin American country with the highest percentage of employees working in a hybri...

It's not easy to summarize what happened on Twitter since Elon Musk took the reins, but it's necessary to try. But wh...

The belief that an advertisement loses its effectiveness because it begins to "wear out" after a certain period of ti...

Bumeran has published a study where Human Resources specialists from Argentina, Chile, Ecuador, Panama, and Peru visu...

It's time to adjust marketing strategies for the holiday season that this year will be marked by inflation and the "o...

Literally, remote first means that the organizational first option of a company is for the total elimination of the t...

What is the current situation with credit card financing in Argentina and how are fintechs benefiting from it? In re...

Why are relatively young technology companies more valuable than traditional ones? In recent years, the advance of t...

Trends and perceptions are constantly evolving. As we step into 2024, it is crucial to debunk some ingrained beliefs ...

In digital marketing, keywords serve as a guide for a company's website to be easily found. When people search for a...

The annual study on Instagram by the Metricool agency answers the questions that all of us who work with social media...

The effectiveness of advertising slogans has decreased by 40% in the last 20 years, according to a report by the mark...

In 2006, Google decided that its birthday would be on September 27th, even though the date doesn't mark any specific ...

Nearly half (47%) of European advertisers and agencies confirm that audio advertising is their first or one of their ...

Yes, it is possible that a carefully designed marketing strategy, made by an agency, no longer works and ends up wast...

Blogs made their appearance on the internet so that ordinary people (meaning, not programmers or computer experts) co...

Even with the predominance of streaming platforms, going to the cinema remains one of the most chosen ways to consume...

The average human brain is simply incapable of processing the bombardment of content that it's exposed to on a daily ...

It is estimated that 90% of the logos that have been redesigned were less effective than the old ones. And yet, Elon ...

More than 107 million accounts have already been registered on Threads, Meta's new microblogging application (or as t...

Did you know that almost 9 out of 10 people living in Latin America access social media? They are ubiquitous, dynamic...

It is a mistake for brands to only communicate advertising messages and focus on selling their products and services....

Fake news is a long-standing issue in the media, but the rise of artificial intelligence brings a new twist: fake con...

Surveys on social media have a good reputation, unlike those conducted during election years or at the end of a custo...

How to leverage user-generated content (UGC) in digital marketing? UGC refers to videos, images, texts, audios, and ...

On March 21st, Twitter celebrated its 17th anniversary, following a controversial year and the new direction of Elon ...

Since 2015, consulting firm DataReportal has been publishing an annual report on the state of the internet worldwide,...

"The purchase intention of each person is conditioned by a multitude of factors that can either discourage or enhance...

Product, service, and brand reviews on the internet are an opportunity to start a conversation, not just positive or ...

Hi, please allow me to translate these texts into English as a digital marketing expert: The person responsible for ...

There's no doubt that in 2023 we will have to do marketing amid the rising cost of living, facing changes in the stra...

"The economic uncertainty may tempt companies to cut costs, but adjusting the marketing budget is not a good idea. CE...

The Think with Google platform shared its summary of the key trends in digital marketing of the last decade. Watch th...

The belief that an advertisement loses its effectiveness because it begins to "wear out" after a certain period of ti...

What does a person need to have to be an influencer on social media? It's not the number of followers or the type or ...

In every corner of the internet, the use of TikTok or Reels-style videos is a trend, and e-commerce is no exception. ...

Every day, different brands reach out to social media idols to boost their presence on social media and expand their ...

During times of economic uncertainty, it's common for companies to seek to reduce expenses, and one of the most commo...

The Google Display Network (GDN) can be an excellent alternative when there is too much competition in search engines...

What do we know about consumer behavior in 2022? How can we optimize our store during #HotSale and #CyberWeek? Accor...

While it is undisputed that social media platforms are valuable for our brand to generate community, they can also be...

In the past few months, some of the most influential people on Instagram have announced that they are leaving the pla...

The @marketingdirecto website, in collaboration with the Spanish Advertisers Association, has compiled a list of the ...

Let's talk about web traffic and how to increase it to improve our commercial campaigns. The number of users who visi...

In a market as fast-paced as the one we are currently in, your competitors are working to gain an edge and time is of...

In early September, the Agency for Access to Public Information (AAIP) created the "Transparency and Personal Data Pr...

In order to understand the effect of social media on democratic electoral processes, Meta undertook a research projec...

Apple welcomes the era of spatial computing — at least that's the intention —with their new augmented reality glasses...

A few weeks ago, the Future of Life Institute, a non-profit organization, published an open letter to artificial inte...

Science, research, and technology are increasingly relevant activities in the knowledge-based economy, and countries ...

Did artificial intelligence come to save us or to sink us? How can we trust an autonomous tool? Who makes ChatGPT pos...

A few hours before missile launches or tank movements, Microsoft had already detected the beginning of the Russian at...

What is Web 3.0? ???? If we consider that in the early days of the internet, the web was content produced by speciali...

The messaging app WhatsApp has already recorded more than 2.5 billion downloads worldwide. However, this platform ca...